The cover letter can be just as important as the resume. Not only is it your introduction to the company, it is your opportunity to tailor your qualifications to the job opening. Cover letters are not a synopsis of your job history or a long self-description. One page is sufficient. Your purpose is to generate interest and your aim is to get an interview. Don't describe yourself with' terms such as "assertive, aggressive, highly motivated and mature." Instead, demonstrate those qualities by specifically listing your accomplishments.

Here are the basic rules for preparing a cover letter.

• Paragraph 1 - The first paragraph identifies the position for which you are applying and where you saw the ad or how you learned of the position. Clear information will ensure that your resume ends up on the right person's desk. Here is an example:
  I am responding to your job posting on websitename.com for the Call Center Specialist position at your New Jersey headquarters.
• Paragraph 2 - The second paragraph explains that you can perform the job. This paragraph is a bridge which connects your resume with the position. You may want to include information that outlines related assignments of accomplishments, similarities to your current position and why you believe you can do the job. This paragraph will have a greater impact if your accomplishments include facts such as numbers, statistics, programs established, etc. Here is one example of how you might approach this paragraph:
  My qualifications appear to be a match for the position you have described:
• Final Paragraph - The final paragraph is your closing pitch. Thank the reviewer and repeat your interest in the job. Request the next step in the interview process. Tell the recruiter how to get in touch with you - repeat your phone number and email address. Also, if you say you will contact the recruiter, make sure you follow through.
  I would appreciate an opportunity to discuss how my - background and experience could benefit your organization. I can be reached via email anytime at myname@email.com, or by phone at 021 - 1234 5678. Thank you for your time and consideration.

Any personal interaction is an opportunity for further contact. After a meeting with a colleague or business contact, or a discussion at a job fair, send a follow-up letter. A good follow-up letter is more than a simple "thank you for your time." It is an opportunity to reinforce the conversation and describe your qualifications.You can include much of the same information that you featured in the cover letter.

When preparing your follow-up letter, keep the following points in mind:

• Mail your letter within 48 hours of the meeting.
• Address the person you spoke with by name and title.
• Express appreciation for their time.
• Summarize the important points of your conversation (to show you were listening and to remind the recruiter or interviewer of your conversation).
• Express your enthusiasm for the project and/or company.
• Ask for the assignment or an interview if appropriate.
• Include a copy of your resume.

Send thank you letters after you have formally met with a business contact regarding an available position. Spoken thanks are mandatory, but a thank you letter will drive home your appreciation and interest in the job opportunity. Send your thank you letter within 24 - 48 hours. If you are aspiring to a professional position, I recommend sending your letter on resume paper in a matching envelope.

Here is an example of what you might write. Tailor it to your meeting so it doesn't sound generic.

I enjoyed meeting you to discuss the position of Call Center Supervisor with ABC Company. I appreciated your openness and honest answers to my questions. This position is exactly what I have been looking for, and I sincerely hope that I am the person you are looking for as well. I can be reached next week at 021 - 1234 5678. I look forward to talking to you further.